Publications
- Roller, Margaret R., & Lavrakas, Paul J. Applied Qualitative
Research Design: A Total Quality Framework Approach. New York: Guilford Press. Forthcoming 2015.
- Roller, Margaret R. 2014. Understanding How People Think: Shared Design
Considerations in Quantitative & Qualitative Research.
- Roller, Margaret R. 2014. Qualitative research design: Selected
articles from Research Design Review published in 2013.
- Roller, Margaret R. 2013. Qualitative research design: Selected
articles from Research Design Review published in 2012.
- Roller, Margaret R. 2012. Understanding how people
think: Using research principles in qualitative research design. Alert!, July: 6.
- Roller, Margaret R. 2012. Questions & answers: Selected
articles from Research Design Review.
- Roller, Margaret R. 2011. Qualitative research design: Selected
articles from Research Design Review (2009-2011).
- Roller, Margaret R. 2010. Ever the skeptics: Tips for
dispelling doubt in employee research. Quirk's, Monthly E-Newsletter, June.
- Roller, Margaret R. 2009. Focus group research: A best
practices approach. Working paper.
- Roller, Margaret R. & Linelle M. Blais. 2009. A
volunteered response. Quirk's, February: 24.
- Roller, Margaret R. 2006. Meeting
executives face-to-face. Quirk's, March: 26.
- Roller, Margaret R. 2001. Qualitative
researchers as methodologists. Quirk's, December: 20.
- Roller, Margaret R. 2000. Quality
research begins with quality data. Marketing News, 14 February: 16.
- Roller, Margaret R. 1997. Control
is elusive in research design. Marketing News, 15 September: 17.
- Roller, Margaret R. 1996 Virtual
research exists, but how real is it? Marketing News, 15 January: 13.
- Roller Marketing Research. 1993. The marketing research function within leading U.S. telecommunications companies. (white paper based on in-depth qualitative research with research directors at the 12 largest telecommunication firms in the U.S.)
- Roller Marketing Research. 1993. The marketing function within leading U.S. telecommunications & industrial/consumer products companies. (white paper based on in-depth qualitative research with marketing directors at 19 U.S. firms with revenues of $1+ billion)
- Roller, Margaret R. 1992 Employee
research aids productivity and boosts morale. Marketing News, 6 January.
- Roller, Margaret R. 1991 Employees
speak their minds. Growth [Georgia-Pacific magazine], April: 14.
- Bailey, Evelyn. 1989. Focus groups: Not just
empty talk. [discussion of Ms. Roller's employee research for Georgia Power, Atlanta, GA]. Citizen, January: 4-7.
- Roller, Margaret R. 1988. The qualitative
vs. quantitative conflict is a futile one. Marketing News, 29 August: 22.
- Roller, Margaret R. 1987. A real in-depth
interview wades into the stream of consciousness. Marketing News, 28 August: 22.
- Roller, Margaret R. 1985. Mental
image of groups is out of focus. Marketing News, 8 November: 21.
- Roller, Margaret R. 1984. Use
this checklist to select research firm. Marketing News, 14 September: 25.
Guest Lectures & Speaking Engagements
- 1982, Furman University, Greenville, SC. Marketing research in the real world. Undergraduate marketing class.
- 1986, American Marketing Association, Symposium on professional services marketing, Toronto, Ontario, Canada. Marketing professional services: reducing the risks.
- 1987, Qualitative Research Consultants Association, Annual convention, New York City. Improving client relations.
- 1988, American Marketing Association, Marketing research panel, Atlanta GA. Using quantitative methods in qualitative research.
- 1990, Regent University, Virginia Beach, VA. Focus group moderating. Graduate class.
- 1991, American Marketing Association, Marketing research panel, Richmond, VA. How to maximize your focus group experience.
- 1991, Qualitative Research Consultants Association, Annual convention, San Francisco. Employee research.
- 1994, Marketing Research Association, The Business Institute conference, Jupiter, FL. Cheaper, faster, better, with quality.
- 1999, American Association for Public Opinion Research, New England conference, Boston, MA. Utilizing a toll-free number to understand nonresponse.
- 2001, Association for Research on Nonprofit Organizations and Voluntary Action, Miami, FL. The design & implementation of the Volunteer Satisfaction Research Program at the American Cancer Society.
- 2005, Association for Research on Nonprofit Organizations and Voluntary Action, Washington, DC. Web vs. mail: An experiment in survey design with American Cancer Society volunteers.
- 2006, Third Biennial Cancer Survivorship Research Conference, Bethesda, MD. Volunteer satisfaction among survivors.
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