Published Articles & Papers

Roller, Margaret R. 2012. Questions & Answers. Selected articles from Research Design Review.
Roller, Margaret R. 2011. Qualitative Research Design. Selected articles from Research Design Review.
Roller, Margaret R. 2010. Ever the skeptics: tips for dispelling doubt in employee research. Quirk's, Monthly E-Newsletter, June.
Roller, Margaret R. 2009. Focus group research: a best practices approach. Working paper.
Roller, Margaret R. & Linelle M. Blais. 2009. A volunteered response. Quirk's, February: 24.
Roller, Margaret R. 2006. Meeting executives face-to-face. Quirk's, March: 26.
Roller, Margaret R. 2001. Qualitative researchers as methodologists. Quirk's, December: 20.
Roller, Margaret R. 2000. Quality research begins with quality data. Marketing News, 14 February: 16.
Roller, Margaret R. 1997. Control is elusive in research design. Marketing News, 15 September: 17.
Roller, Margaret R. 1996 Virtual research exists, but how real is it? Marketing News, 15 January: 13.
Roller Marketing Research. 1993. The marketing research function within leading U.S. telecommunications companies. (white paper based on in-depth qualitative research with research directors at the 12 largest telecommunication firms in the U.S.)
Roller Marketing Research. 1993. The marketing function within leading U.S. telecommunications & industrial/consumer products companies. (white paper based on in-depth qualitative research with marketing directors at 19 U.S. firms with revenues of $1+ billion)
Roller, Margaret R. 1992 Employee research aids productivity and boosts morale. Marketing News, 6 January.
Roller, Margaret R. 1991 Employees speak their minds. Growth [Georgia-Pacific magazine], April: 14.
Bailey, Evelyn. 1989. Focus groups: not just empty talk. [discussion of Ms. Roller's employee research for Georgia Power, Atlanta, GA]. Citizen, January: 4-7.
Roller, Margaret R. 1988. The qualitative vs. quantitative conflict is a futile one. Marketing News, 29 August: 22.
Roller, Margaret R. 1987. A real in-depth interview wades into the stream of consciousness. Marketing News, 28 August: 22.
Roller, Margaret R. 1985. Mental image of groups is out of focus. Marketing News, 8 November: 21.
Roller, Margaret R. 1984. Use this checklist to select research firm. Marketing News, 14 September: 25.

Guest Lectures & Speaking Engagements

1982, Furman University, Greenville, SC. Marketing research in the real world. Undergraduate marketing class.
1986, American Marketing Association, Symposium on professional services marketing, Toronto, Ontario, Canada. Marketing professional services: reducing the risks.
1987, Qualitative Research Consultants Association, Annual convention, New York City. Improving client relations.
1988, American Marketing Association, Marketing research panel, Atlanta GA. Using quantitative methods in qualitative research.
1990, Regent University, Virginia Beach, VA. Focus group moderating. Graduate class.
1991, American Marketing Association, Marketing research panel, Richmond, VA. How to maximize your focus group experience.
1991, Qualitative Research Consultants Association, Annual convention, San Francisco. Employee research.
1994, Marketing Research Association, The Business Institute conference, Jupiter, FL. Cheaper, faster, better, with quality.
1999, American Association for Public Opinion Research, New England conference, Boston, MA. Utilizing a toll-free number to understand nonresponse.
2001, Association for Research on Nonprofit Organizations and Voluntary Action, Miami, FL. The design & implementation of the Volunteer Satisfaction Research Program at the American Cancer Society.
2005, Association for Research on Nonprofit Organizations and Voluntary Action, Washington, DC. Web vs. mail: An experiment in survey design with American Cancer Society volunteers.
2006, Third Biennial Cancer Survivorship Research Conference, Bethesda, MD. Volunteer satisfaction among survivors.